“2% for Our Children” Campaign – 2012
In 2012, the Kronospan Foundation identified an urgent need to support the local children’s Hospitals of Brasov and Sebes. All the Foundation’s efforts were concentrated on acquiring new medical equipment for them, providing them with the adequate tools to treat their young sick patients.
In cooperation with the medical staff of the hospitals it was concluded that the purchase of an echocardiograph for Brasov and an ultrasound machine for Sebes were of utmost priority.
The Foundation’s fund raising campaign was based on online and offline media supports that covered all information sources (TV, Radio, local press, flyers, posters etc.). This allowed for a coverage of a large sample of population and in the end lead to a successful completion of the project.